The purpose of this guide is to ensure that the Redwire Space brand is represented to the highest degree of excellence, quality, and consistency across every brand experience.
Last Updated 6.10.2021
The Brand
Vision
Decades of flight heritage and innovation of world-class technologies combined with our mission success and focus on customer satisfaction have positioned Redwire Space as a leader in advancing the future of space infrastructure.
Our Mission
Redwire Space is accelerating humanity’s expansion into space by delivering reliable, economical, and sustainable infrastructure for future generations.
Company Values
INTEGRITY
We stand for honesty in all we do, and we are committed to an uncompromising adherence to strong moral and ethical principles and values.
INNOVATION
Our culture is built on delivering innovative solutions while continuously iterating and improving.
IMPACT
We want to make an impact on both the industry we work in and the communities we live in.
INCLUSION
We believe that space is a team sport. Individuals from all backgrounds and skillsets are needed to make Redwire Space successful.
EXCELLENCE
We commit to excellence in all that we do, from day-to-day projects to developing groundbreaking technology, we are committed to being the best we can be at all times.
Company TAGLINE
WHY BUILD ABOVE?
The Build Above tagline captures the essence of the Redwire Space brand—to build the future in space. The tagline is clarion call for the Redwire Space team to push boundaries of what’s possible in order to develop technologies capable of enabling humanity to live and explore further in space.
Logo
The Redwire logo is the anchor of our brand identity system. This logo should be used on all communications materials. Using the logo consistently will enhance the recognition of the company and accrue brand equity by all audiences. The logo should work across all media. The logo style applied should be most appropriate for the environment in which it appears.
LOGO USE CASES
The Redwire icon should appear when possible in combination with the company logo on most marketing collateral and materials.
The company tagline should not be used as a substitute for the logo. It is intended to complement the primary company logo on all applications.
Correct Logo Usage
MINIMUM SIZE
To maintain legibility the logo should be no smaller than 1.0” wide in print pieces and no smaller than 150 pixels wide for digital applications.
Keep all page elements a minimum distance away from the logo equal to the width of the “E” in Redwire.
CLEARSPACE EXCEPTIONS
- Signage with limited space
- Trade dress
- This logo is not for use with social icons.
SAMPLE COLOR PLACEMENT
The primary logo comes in two different colors: white and black. The white color option should be applied to dark backgrounds to create a vibrant contrast against the logo. The black color option should be applied to lighter or neutral backgrounds to create a vibrant contrast against the logo.
Incorrect Logo Usage
The following examples are how NOT to use the logo. Never skew, tilt or distort the logo.
CoBranding Examples
When Redwire logo is cobranded with another logo they should be separated by a vertical rule equal to the height of the Redwire plus the height of the lower section of the “E” in Redwire.
A distance equal the width of the “E” in Redwire should separate the Redwire logo and the partner logo from the vertical rule.
The partner logo should be resized to be no greater than the either the width or height of the Redwire logo.
Watermark Examples
When Redwire is cobranded with another logo they should be separated by a vertical rule equal to the height of the Redwire plus the height of the lower section of the “E” in Redwire.
A distance equal the width of the “E” in Redwire should separate the Redwire logo and the partner logo from the vertical rule.
The partner logo should be resized to be no greater than the either the width or height of the Redwire logo.
Social Media
Be a brand ambassador! Follow, share, and interact with Redwire’s official social media accounts.
Typography
Redwire uses a consistent set of sans-serif fonts for print and digital communication. This ensures that our message is perceived as one, trusted voice.
Primary Fonts
FOR HEADLINES REDWIRE USES ALL CAPS SEGOE UI – BOLD
Use sentence case for the subhead in Segoe UI – Regular
For body copy, primarily use Segoe UI – Regular.
Secondary Font (Google Font)
For applications where the Segoe UI is unavailable and Google Fonts are available, Open Sans can be used for body copy.
Primarily use Open Sans – Regular, with Open Sans – Italic & Open Sans – Bold used sparingly as secondary typefaces to enhance copy.
Colors
The Redwire primary colors are the foundational palette that unify our corporate identity system and work across our entire creative design portfolio. The color palettes listed here ensure the Redwire space brand is presented consistently and works across all mediums.
Primary Colors
Red
PMS 185 C
C7 M100 Y100 K1
R220 G0 B0
HEX #DC0000
Black
PMS Black 6 C
C75 M68 Y67 K90
R0 G0 B0
HEX #000000
White
PMS Opaque White
C0 M0 Y0 K0
R255 G255 B255
HEX #FFFFFF
Applications
Video
Lower third graphics is a on-screen combination of text and graphic elements. Example below shows proper use of the Redwire icon logo with presenter name and title.
Apparel
REDWIRE EMBROIDERY
REDWIRE
Left Chest
3,076
1.74584H x 3.00525W
BUILD ABOVE
Right Bicep
1.434
0.331146H x 3.50284W
Writing Style
The Editorial Writing Style Guide will help ensure a consistency across Redwire Space’s written content. Writing style refers to a writer’s unique voice or application of language to convey a specific experience, tone, or mood.
The tone and words we use help us showcase Redwire Space. Our copy should be direct, clear, and concise. Our words should convey our brand commitment to accelerating humanity’s expansion into space by delivering reliable, economical, and sustainable infrastructure for future generations.
Whenever possible, our writing should express the value of Redwire’s space infrastructure technology for our reader. Our writing should convey our role as industry leaders in digitally engineered spacecraft; advanced components and sensors; low Earth orbit commercialization; on-orbit servicing, assembly, and manufacturing; and space domain awareness and resiliency.
Voice & Tone
THE REDWIRE SPACE EDITORIAL VOICE IS
• Authentic
• Clear…but not curt
• Fact-based
• Forward-thinking
• Informative
• Unbiased
• Thorough
• Helpful
• Inspirational
These are the words to use to guide when thinking about the emotion or attitude you want your content to convey.
While the Redwire Space voice is constant, the tone is fluid. Tone is based on context and empathy for the reader. These words should help guide the writer’s tone regardless of context or audience.
Editorial Rubric
The editorial rubric guides the story and ensures goal-oriented writing. Below are elements of a content piece that should be considered before beginning to write:
Objective
Convey why Redwire Space is the mission partner of choice for space infrastructure.
Content type
Blog post
Audience
Who are you writing for?
Civil and commercial space
Call to action
“Stay up to date on all Redwire Space news by signing up for our emails.”
Publication channel
Redwire Space Blog on company website
Pitch strategy
Pitch to publishers in the space news sector
Audience
GOVERNMENT
• Legislators
• Lobbying organizations
• Regulatory bodies
• Public-sector customers
COMMERCIAL
• Private-sector customers
• Competitors
• Commercial partners
PUBLIC
• General Public
• Industry thought leaders
• Employees
• Local community
Identify the primary audience before starting to write. For example, a story about Archinaut that targets members of the commercial satellite industry might convey the cost-savings of the technology and how those cost savings could impact their business.
Citations
Follow AP guidelines when citing references in your writing. Include Name of author, title, and publication date. Link to the document if you can.
Word Count
Follow these guidelines when creating written content:
- Depending on the subject matter and purpose, stories will vary from 300-500 words. Longer pieces will be 1,000-1,500. Anything longer should be split up into smaller pieces.
- Link to other sites or internal blog posts to provide more information. Credible sources include:
- Government sources: NASA.gov, DARPA.mil
- Media sources: Space News, Via Satellite, along with any mainstream or local media publications such as Politico, New York Times, Jacksonville Business Journal
- Redwire Space technology pages and press releases
Editorial Style
Consistent writing helps unify our messages and our audiences better understand what we do. The editorial style guide takes the guesswork out of writing and editing Redwire Space copy. What is the preferred term? Which words do we capitalize? What conventions should we follow?
The guidelines below stem from the Associated Press StyleBook and Redwire Space practices, preferences, and conventions. Below you will find the highlighted AP Stylebook guidelines with any exceptions noted.
Recommended resources for the study of correct usage include the most recent edition of the Associated Press Stylebook.
For spelling, rely on any major dictionary.
Abbreviations & Acronyms
Some widely known abbreviations are required in certain situations, while others are acceptable but not required in some contexts. For example, Dr., Gov., Lt. Gov., Rep., the Rev. and Sen. are required before a person’s full name when they occur outside a direct quotation. Please note, that medical and political titles only need to be used on first reference when they appear outside of a direct quote. For courtesy titles, use these on second reference or when specifically requested. Other acronyms and abbreviations are acceptable but not required (i.e. FBI, CIA, GOP). The context should govern such decisions.
As a general rule, though, you should avoid what the Associated Press Stylebook calls “alphabet soup.” Consult the Associated Press Stylebook for specific cases.
When using an acronym that may be unfamiliar to your readers, spell it out in full the first time it is mentioned, with the acronym following in brackets; thereafter, use the acronym alone.
In general, follow AP Stylebook for Abbreviations and Acronyms.
Below are common abbreviations for Redwire Space technology, products, and relevant NASA programs.
NASA ADVISORY GROUPS
- NASA Advisory Council (NAC)
- Aerospace Safety Advisory Panel (ASAP)
NASA MISSION DIRECTORATES
- Aeronautics Research Mission Directorate (ARMD)
- Human Exploration and Operations (HEO)
- Science Mission Directorate (SMD)
- Space Technology Mission Directorate (STMD)
NASA CENTERS AND FACILITIES
- Ames Research Center: IT, fundamental aeronautics, bio and space science technologies
- Armstrong Flight Research Center: Flight research
- Glenn Research Center: Aeropropulsion and communications technologies
- Goddard Space Flight Center: Earth, the solar system, universe observations, and space communications and navigation
- Headquarters: Agency leadership
- Jet Propulsion Laboratory: Robotic exploration of the solar system
- Johnson Space Center: Human space exploration
- Kennedy Space Center: Prepare and launch missions around the Earth and beyond
- Langley Research Center: Aviation, space technology and Earth science
- Marshall Space Flight Center: Space transportation and propulsion technologies
- Stennis Space Center: Rocket propulsion testing and remote sensing technology
- Goddard Institute for Space Studies: Broad study of global climate change
- Katherine Johnson Independent Verification and Validation Facility: Provides safety and cost-effectiveness for mission critical software
- Michoud Assembly Facility: Manufacture and assembly of critical hardware for exploration vehicles.
- NASA Engineering and Safety Center: Independent testing, analysis, and assessments of NASA’s high-risk projects
- NASA Safety Center: Development of personnel, processes and tools needed for the safe and successful achievement of strategic goals
- NASA Shared Services Center: Financial management, human resources, information technology, and procurement
- Wallops Flight Facility: Suborbital Research Programs
For a complete list and more information on NASA accepted abbreviations and acronyms visit: https://science.nasa.gov/acronyms
REDWIRE TECHNOLOGY, SUBSIDIARIES, AND PRODUCTS
- Made In Space, Inc. (MIS)
- Oakman Aerospace, Inc (OAI)
- Deployable Space Systems (DSS)
- Deep Space Systems (DSS)
- LoadPath
- Adcole
- Additive Manufacturing Facility (AMF)
- Aule Filament Inspection System (AFIS)
- AMARU
- Apeiron
- Archinaut
- OSAM-2 mission (formerly known as Archinaut One mission)
- External Augmentation of Generic Launch Elements (EAGLE)
- Glass Alloy Manufacturing Machine (GAMMA)
- HALO
- High Impulse Plasma Source (HIPIPS)
- Horizon
- Industrial Crystallization Facility (ICF)
- Made In Space Fiber Optics (MIS Fiber)
- Mobile End-Effector Laser Device (MELD)
- Orbital Laboratory Ambulatory Freezer (OLAF)
- Optimast-SCI (Structurally Connected Interferometer)
- Plastic Recycler (Recycler)
- Structural-Health Aware Failure-Tolerant Engineered to Respond (SAFER)
- Turbine Ceramic Manufacturing Module (T-CMM)
- Turbine Superalloy Casting Module (T-SCM)
- Vulcan Advanced Hybrid Manufacturing System (VULCAN)
- Jasper Camera System
- Robotic Arms (STAARK and Motiv)
- Advanced Configurable Open-System Research Network (ACORN)
- Orion Camera System
- Dreamchaser Camera System
- SpectraCam Space Qualified Cameras
- Coarse Sun Sensor
- Digital Sun Sensor
- Star Tracker
- ADACS-401
- Solar arrays
- Instrument Booms
- Link-16 antenna
- CubeSat antenna
- Reconfigurable Phased Array Antenna
- Data Acquisition and Recovery System for LOFTID
- Electronics Manufacturing in Microgravity for Aerospace (EMMA)
- Apeiron – Standardized Docking Port
- Spinning Sun Sensor
- Miniature Sun Sensor
- Solar Limb Sensor
- Next Generation Hardware Platform
- CuPID (Cusp Plasma Imaging Detector)
- Redwire Regolith Print (RRP)
- Acoustic Levitation Furnace (ALF)
- Project Argus
NAMING OF States & Cities
When the name of a state name appears in the body of a text, spell it out. When the name of a city and state are used together, the name of the state should be abbreviated (except for Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas and Utah). States should also be abbreviated when used as part of a short-form political affiliation. Examples: He was traveling to Nashville, Tenn. The peace accord was signed in Dayton, Ohio. The storm began in Indiana and moved west toward Peoria, Ill.
Find reference here for how each state is abbreviated in AP style (with the postal code abbreviations in parentheses). You will notice that eight states are missing from this list. That is because Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas and Utah are never abbreviated.
AP style does not require the name of a state to accompany the names of the following 30 cities: Find reference here.
Addresses
Books, Periodicals, Reference Works, and Other Types of Compositions
Use quotation marks around the titles of books, songs, television shows, computer games, poems, lectures, speeches and works of art. Examples: Author Porter Shreve read from his new book, “When the White House Was Ours.” They sang “The Star-Spangled Banner” before the game.
Do not use quotations around the names of magazines, newspapers, the Bible or books that are catalogues of reference materials. Examples: The Washington Post first reported the story. He reads the Bible every morning.
Do not underline or italicize any of the above.
Dates, Months, Years, Days of the Week
For dates and years, use figures. Do not use st, nd, rd, or th with dates, and use Arabic figures. Always capitalize months. Spell out the month unless it is used with a date. When used with a date, abbreviate only the following months: Jan., Feb., Aug., Sept., Oct., Nov. and Dec.
Commas are not necessary if only a year and month are given, but commas should be used to set off a year if the date, month and year are given. Use the letter s but not an apostrophe after the figures when expressing decades or centuries. Do, however, use an apostrophe before figures expressing a decade if numerals are left out. Examples: Classes begin Aug. 25. Purdue University was founded May 6, 1869. The semester begins in January. The 1800s. The ’90s.
If you refer to an event that occurred the day prior to when the article will appear, do not use the word yesterday. Instead, use the day of the week. Capitalize days of the week, but do not abbreviate. If an event occurs more than seven days before or after the current date, use the month and a figure.
Times
Datelines
Newspapers use datelines when the information for a story is obtained outside the paper’s hometown or general area of service. Datelines appear at the beginning of stories and include the name of the city in all capital letters, usually followed the state or territory in which the city is located. The Associated Press Stylebook lists 30 U.S. cities that do not need to be followed by the name of a state. See states and cities below.
Examples:
- DENVER – The Democratic National Convention began…
- ST. PAUL, Minn. – The Republican National Convention began…
- YOUNGSTOWN, Ohio – President Bush spoke to a group…
Names
Titles
Ages
Numerals
Never begin a sentence with a figure, except for sentences that begin with a year. Examples: Two hundred freshmen attended. Five actors took the stage. 1776 was an important year.
Use roman numerals to describe wars and to show sequences for people. Examples: World War II, Pope John Paul II, Elizabeth II.
For ordinal numbers, spell out first through ninth and use figures for 10th and above when describing order in time or location. Examples: second base, 10th in a row. Some ordinal numbers, such as those indicating political or geographic order, should use figures in all cases. Examples: 3rd District Court, 9th ward.
For cardinal numbers, consult individual entries in the Associated Press Stylebook. If no usage is specified, spell out numbers below 10 and use figures for numbers 10 and above. Example: The man had five children and 11 grandchildren.
When referring to money, use numerals. For cents or amounts of $1 million or more, spell the words cents, million, billion, trillion etc. Examples: $26.52, $100,200, $8 million, 6 cents.
Dimensions
Miles
Use figures for any distances over 10. For any distances below 10, spell out the distance. Examples: My flight covered 1,113 miles. The airport runway is three miles long.
Punctuation
Use a single space after a period.
Do not use commas before a conjunction in a simple series. Example: In art class, they learned that red, yellow and blue are primary colors. His brothers are Tom, Joe, Frank and Pete. However, a comma should be used before the terminal conjunction in a complex series, if part of that series also contains a conjunction. Example: Purdue University’s English Department offers doctoral majors in Literature, Second Language Studies, English Language and Linguistics, and Rhetoric and Composition.
Commas and periods go within quotation marks. Example: “I did nothing wrong,” he said. She said, “Let’s go to the Purdue game.”
Technological Terms
Find reference here for the correct spelling and capitalization rules for some common technological terms.
Technological Terms (Industry-Specific)
Here are the correct spelling and capitalization rules for some common terms from the aerospace industry and commonly used in Redwire Space editorial writing:
- on-orbit
- Archinaut
- Archinaut One Mission
- in-space manufacturing
- space-enabled manufacturing
- ZBLAN Fiber
- in-space robotic manufacturing and assembly
- exploration manufacturing
- low Earth orbit commercialization (LEO commercialization)
- geosynchronous equatorial orbit (GEO)
Social and Favicon Examples